8 Easy Things You Can Do To Boost Holiday Sales
Send out email offers and reminders. The holidays are the best time to utilize your customer loyalty list. As the season approaches, plan ahead and remind your employees to invite customers to join the list.
Use catchy subject lines and graphics in your emails. Keep it simple, personable, and easy to read. If an email is too wordy, people won’t bother to read it at all. Make sure the discount or offer is bold and highlighted so it catches readers’ attention.
You can use a free service such as MailChimp to send out emails to your customer loyalty list. Take advantage of the free holiday templates which are quick and easy to customize.
Promote your sale via social media. Be present where your customers are already active. Promote your sales and holiday deals on social media with catchy images and engaging captions. Reward customers for being a loyal “fan” on Facebook, Twitter or Instagram.
Facebook is one of the most affordable and effective advertising platforms. You can easily target a post to a specific audience based on location, age, and interests. Take advantage of this feature to spread the word about your holiday sales.
Utilize customer mailing addresses. If you collect customers’ addresses with your loyalty program, you’re in luck. The holidays are the perfect time to send out direct mail (snail mail) with coupons and promotions. Postcards are one of the most effective and affordable forms of direct mail promotions.
If you don’t have access to a designer or professional software, Canva is a great free web app to use. You can easily design a great-looking postcard for printing and mailing in no time!
Customize your email receipts. If you have a point of sale that lets you email receipts to customers, this is a great way to promote sales! Customize the email receipt with a seasonal graphic and reminder about upcoming holiday sales and discounts.
Offer exclusive discounts to loyal customers. If your point of sale system lets you sort customers by most dollars spent and visit frequency, you have the perfect opportunity to reward your most loyal customers with exclusive discounts!
Send out last minute shopper sales. As holidays approach, there will be plenty of those last minute shoppers rushing to get everything they need. Take advantage of this and send out last minute email reminders, or even last minute flash sales to get them in the door within 24 hours!
Send a New Year’s email thanking customers who shopped with you during the holiday season. Bring them back in ASAP with a discount or special appreciation sale. Here’s an example:
Thank you for shopping with _______ this season! To show our appreciation, we’d love to offer you a discount for _____ off ________. Just let us know you got this email and we’ll apply the discount at checkout next time you’re in store. Have a happy New Year!
Measure your growth. After the big holiday rush, you’ll be wondering what kind of impact it had on your store. With an advanced point of sale system, it will be easy to compare this year to last year, or analyze by the week, day, or hour. You can even track employee performance and reward those who made the most sales. With an advanced reporting system, you can easily see which methods impacted sales the most.
Next holiday, you’ll know exactly what to do.